Rebecca Ayres is COO of Sound City, which is a world-renowned international music, media and technology conference and live arts and music festival. Hosting hundreds of artists performing to an audience of 21,000 music fans and 2,000 industry professionals from 31 different countries, it offers controversial debate, unparalleled networking, amazing music, outstanding art, an Expo, and even a football tournament throughout three inspirational days and hedonistic nights, in the world’s most legendary music city. Rebecca is passionate about emerging talent succeeding and one of the favourite parts of her role is overseeing the international and emerging artist programme including Sound City Korea and New York Sound City.  She also runs the Sound City Entrepreneur Training Programmes which are aimed at anyone who has a burning desire to work in the music industry, and is an advisor for PRS Foundation for the Momentum music fund.