Jim has operated as an independent music promoter in the North East since the mid eighties. He has promoted gigs and events that have ranged from 50 capacity pub gigs, 2,000 capacity venues, to 10,000 capacity dance events in arenas.

His all round ability also saw him build Shindig, the Newcastle club night into an internationally recognised brand over his 12 year involvement.

Over the last 16 years Jim has concentrated his promoting efforts on outdoor events and he was Festival Director of the successful Evolution festival in Newcastle Gateshead which saw a bank holiday weekend attendance of 50,000 people over the 2 days of the event. More recently Jim has been instrumental in establishing new brands such as the Northern Lights dance festival (2014) We Are Family (in Hartlepool 2015) and Live At Times Square (2016). Jim also offers consultancy services on outdoor events for a number of clients through his vehicle, Jim Mawdsley Promotions and was instrumental in bringing the BBC 6 Music Festival to Tyneside in February 2015.

Jim is also CEO of Generator, the UK’s leading Music Development Agency and head of Digital Union. This agency seeks to build and strengthen regional creative and digital business through the formulation and delivery of responsive and agile business support programmes which have led to the creation of 96 businesses and assisted the growth of an additional 669 in the North East alone since 2010. It is this work on which that Jim is now placing his primary focus.

Jim was a member of the DCMS sponsored Live Music Forum and chaired the sub group, which made recommendations to ministers on how the Live Music sector could be developed. Jim is also a member of the External Reference group that guides the PRSF and Arts Council England on how the Momentum fund should be run and also sits on the BPI / UKTI Music Export Growth Scheme board.

He is also the Chair of the Association of Independent Festivals.