Established in 2008, Un-Convention is a UK based global music network and development agency. The events and projects bring together artists and practitioners to share knowledge and expertise. Through this Jeff has helped to develop a number of new and innovative approaches to building sustainable careers and alternative models for the music industries. His current work includes a long term music project working with young people in Manchester, the development of a number of music co-operatives in Africa, and a revolutionary new UK based touring model called Off Axis. Off Axis recently partnered with Kendal Calling on an innovative new concept for the live music sector – one which enables festivals to stimulate significant activity in grassroots music venues across the country, bolster local scenes, and helps bands to reach new audiences in more places than ever before possible.