David Pichilingi has over 25 year experience in the international music business.  Over his career he started as an artist signed to RCA Records.  He has worked professionally in A&R, artists management and in the live music and event environment.

In 2008 he set up Sound City which is now the largest and most important metropolitan music festival and business conference in the UK.  Sound City annually attracts a business audience of 3,500 delegates from all areas of the international music business and a music festival audience of 30,000 people.

Sound City has delivered world-class festivals and conferences in other international territories including Dubai, Norway and annually in NYC.  In October 2015 they will launch their inaugural event in Seoul, Korea.